brand - Poanta

Posts

4 solid foundations on which you should build your brand (and company)

Because it is necessary to stand and withstand or the herons and chairs

23. 4. 2015/ Blog /Janez Čadež

In the morning you wake up with a perfectly clear idea. Ingenious. Unrepeatable. It is feasible. It is absolutely necessary. The whole world was waiting for it. No Chinese has come up with something like that yet. And yet it is so brilliantly simple that you will not even warm up when investors will be standing in a row and offering you millions of dollars to support you, and customers impatiently waiting behind them to pay a fortune for your masterpiece. Nights that bring such ideas are literally worth gold!

About advertising and evolution

Because the first blog just had to be about that

12. 1. 2015/ Blog /Janez Čadež

We hardly crisscrossed all the boxes of the last year, and a new one began. I’m still full of everything and I sit around, quite literally, as well as in all other ways. Even more so because of the fact that in December, harshly, destructively and effectively — because I am “professionally deformed” — every advertising message hits me thoroughly and directly. They get me everywhere, directly and relentlessly. I will not go on what I see and hear, because it would only add fuel to the fire.